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The domain ypp.brac.net states the following, "Do you have what it takes to be a development leader? Do you have the passion and courage to work towards improving the lives of the people of your country? BRACs young professionals programme YPP has been preparing and delivering thebest development leaders of the country since 2008." I analyzed that the webpage stated " YPP offers a challenging fast-track professional career in international development." They also stated " We are looking for highly qualified and inspired individuals who have a drive to lead. BRAC listed 32 amongst Global Think Tanks." The meta header had young as the first search term. This keyword was followed by professional, international, and brac which isn't as important as young. The other words they used was Brac. BRAC is also included but could not be understood by search engines.